Have you ever wondered why video editing agencies charge so much for a video when you can simply use the Wondershare Filmora app?
Yes, it is handy to have a free video editing app but whencustomers prefer a high-quality video then is an app the rightchoice? In this article, we will discuss the pros and cons of professionalvideo editing versus a simple DIY app.
When you use a generic app to edit your videos, it can bedifficult to enhance the quality of the raw footage. As a result, you’ll end upwith video content that doesn’t look or sound as good as it could. When you’rerelying on video to attract your target audience, convert prospects intocustomers, or retain existing clients, it’s vital to use high-quality content,and that’s exactly what a professional graphic design agency can offer.
With experience and expertise, a dedicated film editor canenhance raw footage to achieve the best results, before adding extra effects.Whether you want to capitalise on footage you captured on a smartphone or editvideo 4K, a graphic design agency can make the most of the raw footage and useit to deliver the best results. This ensures that the video used to create theend product is of optimal quality and represents your brand appropriately.
An app like Wondershare Filmore might provide access to somevideo editing features, but it can’t compete with the innovation and creativitythat a professional film editor brings to the table. When you collaborate witha graphic design agency like H2 Creative, you can commission us to create avideo according to your spec or ask us to develop a series of ideas andstoryboards to bring your ideas to life.
The additional creative input your gain from working with agraphic design agency elevates the video output and allows you to stand outfrom the crowd. After all, users are faced with a variety of video and visualcontent every time they go online. By working with a professional editor, youcan release creative, innovative, and engaging video content thatdifferentiates your brand from its competitors and maximises ROI.
Training to be a professional film editor and securing videoediting jobs takes a considerable amount of time (trust us!) and you don’tdevelop the skills you need to create award-winning videos overnight. Even ifyou have access to the best editing software, this won’t necessarily enable youto edit and convert raw footage into usable material, but a graphic designagency can provide the specialist skills you need.
Combining years of experience with degrees andcertifications from video editing courses UK, professional film editors havethe expertise required to create something special. Whether you’re producing aproduct ‘how to’, an amusing animation or a behind-the-scenes sneak peek, agraphic design agency brings together the varying skillsets required to produceinsightful and shareable content.
If using an app seems like a quick way to generate videocontent, think again! No matter how easy it looks, familiarising yourself withnew software and learning how to edit videos takes time. In fact, you’ll besurprised at how many days (or weeks!) you spend trying to edit just a fewseconds of video.
Inevitably, this leads to increased production times anddelays in getting your content published and in front of your target audience.For time-sensitive, topical content, this could result in an entire projectbeing shelved or the subsequent ROI being severely compromised.
Furthermore, an increased production time means you’respending more of your time trying to edit videos, rather than focusing on corebusiness areas. By outsourcing your needs to a reputable graphic design agency,however, you can increase production times, meet tight deadlines, and giveyourself the opportunity to prioritise key business functions.
The cost of video editing is one of the main reasonscompanies are tempted to try an app before commissioning a video editing agencyto work for them. Certainly, a subscription to an app might seem like a cheaperoption than working with a graphic design agency but, look a little closer, andyou’ll see just how expensive these apps can be.
Firstly, you’ll need to assess the subscription costsinvolved with your preferred user type and app. Often, there are additionalcosts incurred if you want to access advanced features or remove watermarksfrom your videos, so bear this in mind when you’re evaluating how much you’relikely to spend.
Secondly, consider how much time it will take you to edityour own videos and factor this into your cost calculations. While an appsubscription might seem like you’re saving money at the outset, the increasedtime you’ll spend attempting to edit videos effectively increases the cost. Inmany cases, companies spend far more trying to keep video editing in-house thanthey do by collaborating with a professional film editor.
Finally, think about the quality of the final product andwhat it’s worth to your brand. If you subscribe to an editing app and spendweeks producing a video, only to be disappointed by the quality, you eitherwon’t publish it or you won’t get the results you want from it. Effectively,your investment is wasted. In contrast, the funds you spend commissioning agraphic design agency to edit your videos will result in top-quality videocontent that can be used to showcase your brand, products, and services andgenerate an optimal ROI.
As you can see, there are many advantages associated withworking with a graphic design agency, particularly compared to using generic apps andsoftware. No matter what type of video content you’re creating, the expertiseand experience that professional film editors deliver can optimise projectoutcomes and greatly increase the quality of your company’s video content.
If you want to transform raw footage into publishablecontent or you’re brainstorming ideas for a video marketing campaign, talk to H2 now.
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