Craig

Client Services Director / Book Lover

With well over 20 years of expertise in the marketing and branding industry.  “I started on this journey after travelling in Oz when I was 20 and got introduced to a fella who was creative director at an ad agency in Sydney.  I thought, "What a cool job, I could do that”.  After completing a BA in Marketing in 2003, he went on to work in both client-side and agency, founding Bristol-based agency Tenristol in 2010 before setting up Be That Difference in 2023.  
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“I’d say I am creative but cannot draw for toffee.  What I love about my role is combining intellectual rigour with creative solutions. I believe great relationships are key to delivering great solutions. My role has been as much about developing lasting relations with clients as anything else - I have even been invited out to a client's home for the Xmas celebrations.  Getting to know clients, their challenges and ambitions and working collaboratively to develop creative solutions that deliver results. That's what I'm all about”.
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Outside of work, Craig’s happy place is in his campervan with my family, overlooking a nice beach somewhere. “Although this is an increasingly reluctant sale to my two (almost) grown-up kids”.

craig@h2.co.uk