The Wine Flyer is part of the International Airline Group (IAG). IAG is the parent company of British Airways, AVIOS, Iberia, Vueling, Aer Lingus, LEVEL, IAG Loyalty and IAG Cargo.
Due to our extensive experience in the Food & Beverage sector, H2 were chosen to supply photography and videography to generate content as part of their on-going ‘Taste of Place’ ethos.
Image principles include; Evocative – Any setting should be suggestive of place, an occasion or a moment, without being location specific. Whether indoor or outdoor, at home or away, alone or in good company – it’s all about the feeling or essence of a place. Authentic – People and places should feel genuine, authentic and relatable without being overly styled and curated – it’s all about real moments; and Immersive – Whether people, places or moments, the photography should be immersive, to take viewers beyond the bottle. Be it a glimpse into a conversation, a subtle hand gesture, a treasured summer holiday or a beloved rosé – it’s all about taking you right there.
The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.
Task
Work
To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.
Results
Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.