Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Ti2 Titanium is proud to produce carefully handcrafted jewellery from pure titanium in the idyllic countryside town of Bradford on Avon. They’ve been at it for over three decades, making Ti2 one of the UK’s most established titanium jewellery manufacturers.

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Task

We were tasked with leading the photography and videography of various jewellery collections for Ti2. Our team looked for suitable shooting locations, models, and themes to bring each collection to life. The material we have generated has been used in many marketing streams, including paid social, organic social, website, brochures, and traditional advertising.

The target audience is the current customer base of Bryant Dental products, as the trailers will be released and promoted through their social channels.
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The first trailer focuses on the excitement by not revealing too much straight away. The concept of an orb breaking free from the stresses and strains of everyday life by going on a journey of discovery, avoiding any obstacles that may come in its way and feeling free to enjoy life.
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The second trailer is essential to show how and what will make the user’s life easier — revealing the user interface, interacting with the software, and potential situations.
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The third trailer is the big finale of the campaign. The focus is to communicate the most essential and unique aspect of the software. Showing how the software is connected to a network of user-populated data from other dentists around the UK and how the AI software uses this to predict diagnoses, symptoms and much more.
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The campaign was successful by exceeding the target number of users to sign up for the beta release of the software.

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Having worked with H2 previously, to brand and launch the trio of national Union Jack stations, Jack turned to us to help create branding and launch material for the show. The show can be heard across the group’s six radio stations every weekday from 7 to 9am.

Task

Button Text

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.

Visit the new Ti2 site

Task

Work

To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.

Results

Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.

The redesign process was well-received by customers who appreciated the modern design and improved user experience. Customers specifically praised the streamlined checkout process and the ability to customise products. As a result of the updated branding and website design, Ti2 saw a notable increase in sales, with customers finding it easier to navigate the website and make purchases. The overall result was an improvement in customer satisfaction.