Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Ti2 Titanium is proud to produce carefully handcrafted jewellery from pure titanium in the idyllic countryside town of Bradford on Avon. They’ve been at it for over three decades, making Ti2 one of the UK’s most established titanium jewellery manufacturers.

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Task

We were tasked with leading the photography and videography of various jewellery collections for Ti2. Our team looked for suitable shooting locations, models, and themes to bring each collection to life. The material we have generated has been used in many marketing streams, including paid social, organic social, website, brochures, and traditional advertising.

The target audience is the current customer base of Bryant Dental products, as the trailers will be released and promoted through their social channels.
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The first trailer focuses on the excitement by not revealing too much straight away. The concept of an orb breaking free from the stresses and strains of everyday life by going on a journey of discovery, avoiding any obstacles that may come in its way and feeling free to enjoy life.
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The second trailer is essential to show how and what will make the user’s life easier — revealing the user interface, interacting with the software, and potential situations.
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The third trailer is the big finale of the campaign. The focus is to communicate the most essential and unique aspect of the software. Showing how the software is connected to a network of user-populated data from other dentists around the UK and how the AI software uses this to predict diagnoses, symptoms and much more.
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The campaign was successful by exceeding the target number of users to sign up for the beta release of the software.

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Having worked with H2 previously, to brand and launch the trio of national Union Jack stations, Jack turned to us to help create branding and launch material for the show. The show can be heard across the group’s six radio stations every weekday from 7 to 9am.

Task

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Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Their wine festivals are extremely popular events, with thousands attending each year. It takes meticulous planning, strategic thinking and we work closely with their internal Events Team to produce high-quality designs to help bring this event alive and continue to make it a memorable experience.

Task

Work

Brand Guidelines Book for the Event
102 page A5 Event Programme
16 page A5 Fine Wine Room Programme
Social media static and animated posts to promote the upcoming event, aiming to build the hype and sell tickets.
Event signs - including stage backdrops, directional signs and wine maker stall signs
Dance-floor graphics and DJ booths designs
Exhibition orders and information desk/room which we designed to look like their delivery wine boxes
Bespoke illustrations of wine bottles, people, and wine related objects (such as wine glasses and barrels)

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

The Wine Flyer brand is very much concentrated around travel and bringing those experiences home. As with certain sounds, songs and smells, taste can be a evocative sense in recall for special memories. Their photography is the meeting point of taste and place. It is suggestive enough to evoke a sense of a place, an occasion or a moment, but gives the viewer space to explore their own tastes and memories – to travel to the places that mean most to them.

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

Task

The Wine Flyer tasked us with taking both still photography and video for their go-going ‘Taste of Place’ campaign.
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Having discussed the brief with the client, Montpellier was chosen as our main location base due to its access to the famous wine region in the south of France. Plus, the versatility of the architecture from the old city to the new. One scene could look like the French Riviera, but just around the corner, the architecture could change to be shot to look like an old rustic French courtyard.
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Our team then set about creating mood boards and storyboarding the content we wanted to capture over a 5 day trip. We planned every aspects of the trip including travel, accommodation and relevant places to visit whilst we were there and provided the client with a full itinerary. We then sent our team, along with the client, out to France on a journey to capture both still and motion content intended for use as marketing material across various customer channels. and video that would be used in a national TV advertising campaign as well as an In-Flight TV ad. This was to be displayed before every film on long-haul British Airways flights. These shots covered product-specific, lifestyle and generic B-roll.
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Shoots like this involve a lot of work. There were some extremely long days, starting with early mornings to make sure the best possible moments are captured in the best conditions. However, this is nothing our experienced and dedicated team cannot handle. Using our experience, we can make your campaign an efficient and cost-effective solution to your content marketing.
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Result – Over the 5 days, we managed to produce 400+ client-selected images and over 6-hours of versatile marketing assets for the TV and social media campaigns.

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“Love working with the whole team at H2. When on location, it feels like working with an extension of our team. The guys are great to be around, get the vision and are always keen to try different approaches.
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The dedication to getting the shot has always been admired; from detailed recces to sitting in the perfect spot for 5 hours – we are always delighted with the shots and footage delivered.”

Holly
Marketing Manager
The Wine Flyer

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Task

Result

We were absolutely thrilled when Love & Light hit No. 1 on the Official Independent Album Breakers Chart, and even more excited when we received a No. 1 plaque for our involvement in the project. Working with Tom and his team was a true collaboration, and it’s always so rewarding to see how our design work complements the music in such a meaningful way.

“Collaborating with H2 on my album ‘Love & Light’ was a fantastic experience. Their innovative ideas and creative talent shone through in every aspect of the project. The team’s professionalism and friendly nature made the process smooth and enjoyable. I am extremely pleased with the outcome and will definitely be working with H2 again!”

Tom Speight

Promotional Marketing & Merch

Ti2 – Jewellery Photography

Concepts // Location // Models // Photography

126

Each collection brought its own challenges and unique quirks. Collections shown in this case study are the Gemstone, Rainbow, Woodland, Black, Festival and the Safari collection.

The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.

Visit the new Ti2 site

Task

Work

To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.

Results

Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.

The redesign process was well-received by customers who appreciated the modern design and improved user experience. Customers specifically praised the streamlined checkout process and the ability to customise products. As a result of the updated branding and website design, Ti2 saw a notable increase in sales, with customers finding it easier to navigate the website and make purchases. The overall result was an improvement in customer satisfaction.