Ti2 Titanium Jewellery is a UK-based jewellery brand that creates unique pieces made from lightweight and durable titanium. To expand its reach and improve its social media presence, H2 managed their social media accounts across various platforms, including Facebook, Instagram, Tiktok, and Pinterest.
achieve Ti2's goals, H2 created 2-3 posts per week, showcasing their products and providing behind-the-scenes glimpses into the studio. H2 photoshoots featuring different collections, such as woodland, chaos, black, gemstone, safari, rainbow, and ocean. We also created Reels to gain more video views on Tiktok and Instagram, capitalising on the trend of short-form content. Furthermore, we ran page-like campaigns and giveaways on Facebook and Instagram to increase Ti2's social media followers. They also launched lead generation campaigns to gather email subscribers for potential sales. Finally, H2 opened a Pinterest account, where they achieved impressive results. In 2022, the Ti2 Pinterest account received 17,420K impressions and 437 engagements and grew its total audience to 8,540K, with 419 of those being engaged.
The bespoke photography emphasised the quality of the jewellery, making it more appealing to potential customers. The website redesign aimed to enhance the user experience, making it easier for customers to navigate the website and purchase products. The new website has a modern, intuitive, and user-friendly design, with clear calls to action guiding customers through the buying process. The streamlined checkout process allowed customers to purchase products easily without unnecessary complications.
Task
To revolutionise Ti2 Titanium Jewellery’s online presence with complex social media strategies and captivating photo and video content for improved brand awareness and engagement.
Work
To revamp Ti2 Titanium Jewellery's branding, H2 first reimagined the logo and branding. The updated design drew inspiration from the brand's British roots and history, with sleek typography. The website was also redesigned, featuring bespoke photography of the brand's collections, showcasing the unique features of each product, and highlighting the jewellery's exceptional quality.
Results
Positive customer feedback followed the redesign process, citing a better user experience and modern design. The streamlined checkout process and product customisation options also received praise. The updated branding and website design led to a significant increase in sales, as customers found it easier to navigate and make purchases, resulting in better customer satisfaction.